Roadblocks happen.  Detours are inevitable.  However, there is one magic word I have found that seems to vanquish every obstacle, not only in my life as an online marketer, but in every aspect of everything I do.   Persistence.  An oft quoted poem sticks in my mind, often attributed to Goethe, although many believe it was written by W.H. Murray, regardless of who wrote it, it speaks to my heart.  It goes like this:

“Until one is committed, there is hesitancy, the chance to draw back– Concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”

Persistence is the essence of commitment.  When we are committed, we don’t ignore challenges.  We acknowledge them and devise a plan to work around them, plough through them or eliminate them.  This makes us stronger, more capable and gives us confidence.

Especially in business, the value of committed persistence is invaluable.  You will run into obstacles, no matter how clear your vision, no matter how diligent you are, no matter how many times you have done it before.

That being said, as we persist, something magical happens as we continue to move forward.  Doors open.  New ideas are born.  The need for new systems become evident.  We begin to see our business with new eyes.  The long term benefit of persistence is that overcoming those obstacles empowers us to do more, to grow more and to win more frequently.

It is said that “Luck is what happens when preparation meets opportunity.” (Seneca)  It is important to realize that we can prevent many obstacles and smooth our route a great deal by laying strong foundations for our business (and our life).  This requires ongoing learning and giving attention to the opportunity to learn new things and strengthen our core skills.

I once had a framed quote that hung above my desk by President Calvin Coolidge:

“Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent. “

Persistence combined with knowledge and consistent effort make success possible.  My own personal mantra is:

“Be consistent.  Be persistent.  Do it now.”

It’s actually fairly simple, but it isn’t easy.  Nothing worth doing or having ever is.  That being said, I do believe in working smart, reducing the number of steps necessary to get things done and simplifying in every possible way I can.  It all works, if YOU do.


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