Setting goals is good.

Scheduling your work is good.

Setting priorities is good.

Making resolutions is good.

But here’s the rub.  So often after doing these very good things, we fail to follow through.  None of the preceding things in this list will do you any good, if you don’t make it happen.

One of my favorite sayings is:  Be consistent.  Be persistent.  Do it now.

These three elements are key to creating success in your life and in your business.

When you set a goal, break it down into action steps, schedule when you are going to take those actions and make sure that your schedule echoes the priorities you have set, you have a great blueprint.  The thing about blueprints is that they aren’t a finished product.  The are the plan.  If the blueprint sits on a shelf, it is worth less than the paper it is printed on.  In order to build what is on the blueprint, you need to take consistent, persistent action.

Oftentimes, however, if you are a sole proprietor, especially in a home-operated business, it is easy to allow distractions to take you away from the commitments you have made to yourself.  And, at the time, they seem to be little things that will “only take a minute”, but through the day, those minutes add up and you find yourself looking back and saying, “I’ll do it tomorrow.”

Unfortunately, without realizing it and with only the best of intentions, you have subconsciously created a habit of un-prioritizing your business and over time, this can be debilitating mentally, emotionally and financially.

Being in integrity with yourself looks like this:

  • You set a goal
  • You create the individual action steps that allow you to meet the goal
  • You create a schedule of when you are going to accomplish the goal AND…
  • You consider these appointments with yourself as important as if you had scheduled a meeting with someone else, whether that be a doctor’s appointment, a business appointment or jury duty.  You wouldn’t just not show up for any of those unless it was a true emergency.  When you set an appointment with yourself and distractions beckons, say this:  “I can’t do that right now, I have an appointment.  What would be a good time for me to get back to you?”  Practice this in the mirror.  Tape a printout of this in very large type on the wall where it stares at you.  Make it a habit.

If you aren’t willing or able to do this, then you should consider your project as a hobby, a time-filler, not as a for-profit business.  Just as not following through with others shows a lack of integrity, not following up with yourself and the commitments you have made with yourself is the same thing.  To be in ntegrity with yourself means following through.  You will be amazed at how much more successful and profitable your business will become by following these simple steps.



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Great post! I love the way you call out all the ‘1 hour a week’ empty promises – digital marketing can be time consuming, but when done well it also reps great results